Cross-Sell 360

Integrated Enterprise Cross-Sell Solution

With intense competition, and an uncertain interest rate environment, financial services organizations need strategies that enable them to retain high-value customers and increase wallet share through intelligent cross-selling.  Intelligent, dynamic cross-selling is rarely done well, but can have tremendous influence on the customer relationship and profitability.   But effective cross-selling is not as easy as it sounds.  Financial Services companies are faced with a myriad of data management challenges in obtaining a 360° view of a customer and ultimately improving wallet share. 

The Metatomix Cross-Sell 360° solution, built upon the Metatomix Financial Services Framework, enables a relationship manager or other customer-facing employee to make a profitable, customized interaction happen, regardless of the channel.  Cross-Sell 360° is a dynamic, comprehensive cross-sell solution, based on a complete contextual view of a customer that is created from multiple disparate data sources. The Metatomix Semantic Cross-Sell engine manages offers based on a combination of profitability, customer’s willingness to accept, and current product portfolio and displays those offers to front-line resources in an intuitive, simple interface.  

The Challenge:   Link a vast number of disparate systems, capture a 360° view of customer, and generate intelligent cross-sell opportunities…all in real-time.

  • Multiple channels support consumer interactions in the branch, over the web, in the all center, at the ATM, and through brokers 
  • Each major product line – deposits, mortgage, card, etc -  typically has its own processing system and data store, in addition to the master customer information file and marketing systems
  • Identifying the right product, at the right time, through the right channel to meet a consumer’s needs 
  • Generate cross-sell opportunities that are contextual to the interaction…for example, offering a Line of Credit also at the time of a mortgage application

The Solution:  Cross-Sell 360° provides a complete contextual view of the customer, in real-time, by leveraging integrated, insightful, and actionable information.

Maximize your cross-sell offers with intelligent recommendations.  Dynamic Cross-Selling transforms the customer interaction from a routine call, to a proactive, thoughtful sales experience.  Only Cross-Sell 360° goes beyond a simple rules-based cross-sell engine by intelligently examining the full context of the relationship, current transaction, and product mix to produce the optimal offer.  Features include:

  • A 360° view of a customer across disparate data sources, both structured and unstructured i.e., Customer Information File, Equifax, core banking systems, consumer credit sites, and even websites and email.
  • A prioritized list of cross sell opportunities generated in real-time
  • Referral Manager, which routes offers directly to the customer, sales channel, contact center or campaign list as appropriate
  • Rapid, easy updating of new business rules to respond to evolving market strategies
  • Feedback to track, analyze and refine strategies based on cross-sell outcome.
  • An intuitive end-user Dashboard that allows for dynamic updating of customer profiles

Cross-Sell 360

Why Metatomix is Different:  Dynamic Cross-Sell Engine with Unmatched Flexibility.

The Metatomix Semantic Platform simplifies the way in which an application uses data from any data source.  Metatomix Semantic Platform provides real-time virtual integration layer between the applications and the data that enables the application to understand data coming from just about anywhere.  Cross-Sell 360 provides non-invasive data integration from all data sources, a common model across all data, business rules and policies, and a development and run-time environment all in one platform. The result is an incredibly flexible system that allows you to leverage existing data sources and define workflow with greater ease than other solutions.